FIREBALL
Agency // Multiply
Art Producer // Matthew Sobanko
Creative Director // Matt Brodeur
Multiply came to us with the dream project. They asked us to concept, produce, shoot and deliver some rad new work in exactly our own style. We found the diviest of dive bars, created an authentic retro-styled house party and went out on a late night pool hall and greasy spoon diner run. We produced this work all in-house, from scouting locations, to casting both real and traditional talent, to styling the scenes to concepting the creative. It was all shot in a loose, fly-on-the-wall style, showing the real down and dirty of a wild night out with a few friends and plenty of Fireball.
