BUFFALO WILD WINGS

Agency // TBWA / Chiat Day

Art Producer // Hashi Clark

Art Director // Nomi Malik

Buffalo Wild Wings came to us to pull off the dreaded “over-night” shoot. So, from 10pm until 8am, we shot and ate endless Buffalo Wild Wings while we had a cast of 25+ roll through and make believe we were relaxing on a lively Sunday-Funday. We knew we’d have to get the crowd going at 2am so we came up with a creative concept that helped us win this job. To pull off a look of genuine fan reactions of excitement, of devastation, of sheer amazement, we put a monitor right behind us playing non-stop loops of “fail reels”, you know, those cringe-y accident and prank videos, which translated perfectly into the fans cheering and sneering the sports games on the big screens.