BURGER KING

Agency // MullenLowe US

Art Producer // Tracy Maidment

Creative Director // Enrique Camacho

Tasked with quickly producing imagery for a full-page print ad to run in the San Francisco Chronicle, Miami Herald and New York Post over Labor Day weekend, MullenLowe reached out with an idea. A Craigslist grill and a few bottles of lighter fluid later, we had a compelling ad laced with classic BK humor that was on brand. Just for the record, this is in-camera, jorts and all.