BLUE CROSS BLUE SHIELD

Agency // mcgarrybowen

Art Producer // Susan Cartland

Creative Director // Mike Wegener

Art Director // Maddie Reusch

This was a big one. McgarryBowen came to us to shoot a 60 image library for Blue Cross Blue Shield, and they wanted a slice of life from all walks of life. Over the course of 5 shooting days we were in 15 locations with 60 talent and the whole circus that that brings. In the end we pulled it off, from pumpkin patches with the kiddos, to corporate business meetings, a firehouse, a high school sports field, a climbing gym, even renting our own train and private train tracks for a few hours of commuting imagery, and ending it all perfectly timed at a Friday afternoon sunset campout in a beautiful field overlooking the Vermont hills. When it was all said and done we were delighted to see this library of images live as billboards and metro station takeover wraps out there in the real world.