Working as true partners is what made this collaboration a success from the start. CREATIVELY strategized with Dunham to create a thorough “Brand Book”, highlighting everything from the target market, the colors of the brand, their Manifesto, and ultimately helping envision and creating what Dunham needed in terms of assets, everything from Design to POP, to Concepting and Storyboarding all of the visuals; Ads, Website, Social Posts and everything in between.

CREATIVELY bravely shared their entire strategy with LOG and we worked together to create the stories we needed to tell for Dunham Boots. Stories of real Vermonters working in the beautiful places they do. Modern Pioneers, reliable, versatile, and self-sufficient.

Working as partners LOG & CREATIVELY handled the pre-production entirely remotely. CREATIVELY found, vetted, and built trusted connections in Vermont with incredible real folks and businesses to celebrate; barn builders, glass blowers, granite sculptors. Generations of men with passion about their craft, all excited to work in Dunham Boots.

It was clear to keep folks safe we would have to have the most-nimble crew and flexible shoot plan to get what we needed for Dunham. We worked closely with CREATIVELY, sharing concepts, visual ideas, storylines, every detail was thoroughly explored remotely before production even began.

We scouted using live zoom video at locations and used google earth and location photos to plan our shots ahead of time. We met with and built rapport with talent ahead of the shoot via video conference. The product to be worn was tightly organized and final talent pairing was picked. Together we created clear production plans; a shot list, a short script, and exercised incredible communication to build complete creative trust with one another and most importantly with the client who would not be live on set.

How were we able to safely pull off a 4 day stills & motion shoot in another state, with all myriad restrictions in the early days of Covid-19?

LOG, with their experience working as a duo, was able to play all the roles on set; Photographer, Director, DP, Digital Tech, Assistant, Stylist, and Producer, as well as provide all of the production equipment, from lights to grip to workstations and carts, eliminating the need for extra people on set and rental equipment contact. Dom & Jarrod were both able to pre-pack 4 days worth of food, bringing stoves, coolers, and cooking utensils to provide meals, eliminating the need to stop indoors for food. Lastly, they each drove their own vehicle, and camped within 30 minutes of the shoot locations.

Additionally, LOG was able to execute on the clients request for a fourth need, imagery of locations, textures, and outdoor landscapes for their branding. Using our local knowledge of Vermont, LOG spent extra time on their drive up and drive back capturing lifestyle, propped, and even drone footage and stills of the beauty of Vermont, from the shores of Lake Champlain to the rivers and mountains of the Green Mountain State.

We shot in downtown Burlington Vermont at AO Glass, a beautiful and large blown-glass production facility, at a construction site for “Building Heritage” where our talented craftsmen were completely rehabilitating a beautiful old barn, and at Barre Sculpture Studios, where a father and son have been carrying on the tradition of large-scale Granite Sculpture together. Having made our talent and product decisions ahead of time, built rapport with the talent on zoom calls prior to production, and thoroughly scouted the spaces remotely using google earth, images, and zoom-video scouting, we were able to spend more time with our subjects capturing stills and motion, as well as scripted and candid audio to create a unique profile of these modern pioneers working in Vermont.

We returned with thousands of images and hours of video and worked together with CREATIVELY to create a series of :15 videos for Dunham.

LOG was able to handle all of the post-production motion work in-house. Having shot the footage and knowing each scene intimately, we were quickly able to edit, color, finalize and deliver the final motion work to Dunham. CREATIVELY dove into the images and created templates for digital ads, e-mails, social content, website design, in-store POP and more.

Thanks for taking a look!

Cheers-

Dom & Jarrod | Little Outdoor Giants